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How to Apply — Find Your Best Placement

How to Apply — Find Your Best Placement

Tatina Meshkova|March 10, 2026

Qufit Stick is a cosmetic product for external use only.

l Apply to clean, dry skin.

l Use several soft strokes of the stick on the chosen area – you only need a thin layer.

l For mindful eating, many users prefer to apply Qufit Stick at a meaningful moment, for example when they feel “this is enough, I’m comfortably full” and want to set their eating mode for the next hours.

Avoid contact with eyes, lips, mucous membranes and irritated or damaged skin. If irritation occurs, discontinue use.

Where to apply

Qufit Stick works through the touch pathways of the skin. If your main goal is mindful eating and staying connected to hunger/satiety signals, we primarily recommend two zones:

1. Behind the ears (retroauricular area) – “cognitive layer”

l Area with good tactile sensitivity and relatively low background “noise”.

l The skin here is stable (little stretching or sliding during the day).

l Convenient if you want Qufit Stick to be linked more to the mental side of eating – attention, clarity, noticing impulses.

This is one of the best zones when you think of Qufit Stick as a support for cognitive control and mindful eating.

2. Upper abdomen (epigastric / area above the navel) – “body/feeling layer”

l Naturally connected to how you feel hunger, fullness and comfort in the body.

l Usually covered by clothing and protected from friction.

l Many users find it intuitive to place Qufit here when they want to stay closer to the feeling of comfortable fullness rather than to automatic snacking.

If the focus is mindful eating, the combination “behind the ears + upper abdomen” covers both the cognitive and the interoceptive (body) side of your eating behaviour.

Other optional zones

For some users it is convenient to use Qufit Stick more like a general “background marker” of state and attention.

3. Lower neck / collar zone (lateral C5–C7)

l Side of the lower neck / upper trapezius, where clothing usually does not rub too aggressively.

l Moderate density of touch receptors, relatively little skin movement.

l Good if you want Qufit Stick to be associated with posture, breathing and a calm state during the day.

4. Clavicle area (just below the collarbone, front chest wall)

l Accessible, easy to find and to “sense” mentally.

l Reasonably stable contact under light clothing.

l Works well as a background zone for general self-regulation and everyday awareness.

5. Upper chest (parasternal area)

l Upper chest next to the sternum, under normal clothing.

l Low random tactile noise, predictable contact.

l Suitable if you want a long-wearing, almost invisible placement.

6. Lumbar area (lower back, around L1–L3)

l Reasonable combination of sensitivity and skin stability.

l Can be used as an additional “stabilising” background zone, especially if you sit or stand a lot.

l In terms of mindful eating it is less specific than head and abdomen, so we treat it as auxiliary.

7. Inner forearm (fallback option)

l Convenient if you do not want to apply Qufit Stick on the head or trunk.

l Easy to reach and to look at.

l However, the skin here is more mobile and exposed, so there is more “movement noise” (clothes, gestures), and the signal can be less stable compared to behind the ears or abdomen.

Zones we do not recommend

For everyday Qufit Stick use we usually do not recommend:

l Palms / soles – too sensitive and too much mechanical noise (grip, walking).

l Buttocks – thick subcutaneous tissue and low transmission of subtle surface signals.

l Outer thigh – relatively weak tactile channel for this type of use.

l Mid-back – unstable contact, strong dependence on posture and clothing.

l Face – highly variable skin tension and expression-related movements.

If your goal is to support mindful eating, our primary recommendation is to apply Qufit Stick behind the ears and on the upper abdomen. Other zones can be added as optional “background” placements, but these two remain the core areas for most users.

Tatina Meshkova
Written by

Tatina Meshkova

CEO of Qufit

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